Trust is rarely given freely - it’s earned. This is a lesson for-profit organizations often learn the hard way when a PR disaster strikes. Nonprofits, on the other hand, can face an uphill battle from the get-go. Whether we like it or not, the philanthropic industry is judged on measures that don’t always fit their models or reflect their impact. And, when your organization’s entire existence depends on fundraising, trust is even more critical. As new research from GuideStar reaffirms, transparency plays a major role in building trust with donors and constituents: “Donors give more to transparent nonprofits and transparent organizations tend to be stronger organizations.” So exhibiting transparency is a critical way to demonstrate trustworthiness from the start, encourage the donations you need, and keep your mission moving forward.