During every fundraising event I helped to organize for 826 Boston, a literacy nonprofit based in Roxbury, MA, the lights dimmed and we hit play on our latest video.
Despite budget constraints, investing in multimedia storytelling is more important than ever for nonprofit success – and we can help you make the case for allocating more resources to communications strategies that work.
Brand ambassadorship is the new wave taking over marketing. Let's face it, the media-savvy among us harbor a healthy skepticism of marketing pitches. But we're much more receptive to the opinions of our own friends, or friends of friends. When we see the passion in others, it's contagious. It drives us to action.
There is a story about Arkansas that is widely known by those who live and work there. It’s the story of failure and acceptance of failure. The Winthrop Rockefeller Foundation (WRF) believes the time has come to switch that narrative.
But telling a new story of Arkansas hasn’t come without its challenges.