A good story takes on many forms in the digital age. It can be an iconic image (worth 1,000 words they say), a catchy tagline, video, article, and more. Regardless of where you get your content – everything boils down to a good hook and powerful storytelling. For nonprofits this is especially important. The campaigns and movements that have skyrocketed to viral fame in recent years have also led to major funding and serious impact.
More Than Words: Key Takeaways from J.P. Morgan and the “How” of Measurement and Impact in Philanthropy
That’s why a recent event hosted by The Philanthropy Centre at J.P Morgan in San Francisco was such a breath of fresh air. The gathering, How to Maximize Philanthropic Impact, was squarely focused on ensuring that the ideas presented there moved beyond just “talk.”
Like many of you, we have been hearing more and more about the need for evaluating grant outcomes and assessing the impact of philanthropic work. In fact, you cannot attend a conference, read an article, or follow a blog or anyone on Twitter these days without hearing the drumbeat for "Impact! Impact! Impact!"
At Fluxx, we are in full agreement on the need for evaluation as a means to inform funding decisions, to improve the development and implementation of grant services, and to sustain impact over time. The problem that we see, however, is that most of the guidance around assessing impact, and evaluations more generally, are "quick fixes" that lack a meaningful evaluative framework, and neglect to understand that the success and appropriateness of any evaluation are heavily influenced by the program being implemented and the capacity of the organization conducting the evaluation.