Today, there are a lot of ways to approach philanthropy. You have the traditional models: your generational family foundations, private funders, and nonprofits. Then you have the newer models of giving circles, social impact groups, corporate giving, and crowdfunding. And somewhere between all that sits B1G1: Business for Good.
B1G1 is the brainchild of Masami Sato. It’s a global giving movement centered around the buy one give one model. The organization connects purpose driven businesses that want to make a difference with meaningful giving activities around the world. So that every time consumers make a purchase in their day-to-day lives, a brand donates a product or portion of proceeds to important world causes. The membership community currently comprises of +2,500 businesses who have collectively donated over $240 million to date.