Giving USA may have said it best in their press release for the latest 2019 report: it was a “complex year for charitable giving.” Philanthropists across the country immediately pounced on that language (and the data that followed), and soon the think pieces began to spread. Individual giving was down, other giving was up. And most importantly, the need for giving certainly hasn't diminished but influences like tax law changes and political and economic uncertainty are reshaping giving trends.
There’s no denying that the digital era has dramatically changed giving. It’s never been easier for individuals to donate (now at the click of a button), crowdfund for a good cause, and even contribute a dollar or two on their way through a grocery store checkout. And while it’s critical that your charity is set up to make giving easy, that doesn’t solve for the most nagging problem nonprofits face: discoverability.
At Fluxx we take giving back seriously. It’s part of our mission and something our entire office embraces as a team. And while Giving Tuesday is just one component of our philanthropic work – we certainly get into the spirit!
Pledge 1% is a movement, a commitment, and a promise – and we are humbled to be a part of it. It allows us to expand on what we’ve already been doing: donating our time, our equity, and our product. The community is made up of incredible companies all working toward “building a movement in corporate philanthropy.” The likes of Salesforce, Box, Atlassian, Splunk, Twilio, Yelp, TechCrunch, and many more have joined.