The collective action approach was developed because funders knew they needed to do more. They needed to better support grantees, collaborate with the private sector, and assist with local and national government initiatives (like getting the world’s youth to stop smoking). Today we see philanthropy stepping up to the plate (collaboratively) to support a myriad of different initiatives across the social, private, and government sectors.
By joining forces in a coordinated effort, grantmakers, grantees, communities, and other stakeholders passionate about similar issues have the potential to create meaningful and lasting impact. This kind of collective action approach has the potential to address the most pressing and complex societal challenges of our time.
But what exactly is collective action? And why should you care? First: the why.