A good story takes on many forms in the digital age. It can be an iconic image (worth 1,000 words they say), a catchy tagline, video, article, and more. Regardless of where you get your content – everything boils down to a good hook and powerful storytelling. For nonprofits this is especially important. The campaigns and movements that have skyrocketed to viral fame in recent years have also led to major funding and serious impact.
There’s an indisputable link between charitable giving and the social norms that guide our behavior. People are more likely to engage in giving when others do so as well.